Senior Campaign Operations Manager
SamsaraPosted February 24, 2025
Remote
Energy Management$107,993 - $163,350
Full Time
Job Description
The Senior Campaign Operations Manager at Samsara will lead the execution of marketing campaigns, focusing on email marketing and automation to drive growth and optimize performance across multiple regions. This role requires collaboration with cross-functional teams to ensure effective campaign strategies and data-driven decision-making.
Responsibilities
- •Develop and implement efficient campaign intake, workflows, and processes.
- •Leverage marketing automation platforms to ensure data consistency and effectiveness in campaign execution.
- •Collaborate with cross-functional teams to align campaign goals and strategies.
- •Create, track, and improve email marketing sequences and lead nurture tracks.
- •Ensure campaigns are supported by appropriate marketing automation to achieve objectives.
- •Collaborate globally to ensure content accuracy and quality assurance.
- •Analyze key metrics to inform data-driven decisions.
- •Implement A/B testing and other experimentation techniques to improve campaign effectiveness.
- •Identify opportunities to automate repetitive tasks and improve operational efficiency.
- •Champion and embed Samsara’s cultural principles in global operations.
Requirements
- •8 years hands on email marketing, campaign operations or digital marketing experience, preferably in B2B tech.
- •Successful ownership of campaign execution in Marketo or similar marketing automation tooling e.g. Eloqua, Hubspot, Pardot including managing intake process, audience segmentation, program build out, content production, and QA workflows.
- •Experience managing campaigns across multiple regions, ensuring localization and alignment with targets while maintaining globally consistent brand messaging.
- •Thorough understanding of email compliance regulations e.g., GDPR, CAN-SPAM, CASL and data privacy best practices.
- •Experience evaluating campaign performance metrics and using A/B testing, personalization, and content optimization to improve outcomes.
- •Highly organized with exceptional attention to detail.
- •Ability to evaluate and prioritize initiatives based upon context and expected ROI.
- •Strong written and verbal communication skills and great collaborator with cross-functional teams.
Benefits
- •Compensation/salary range: 107,992.50 - 163,350 USD
- •Flexible working model (remote and in-person options)
- •Health benefits
- •Employee-led charity fund (Samsara for Good)
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