Responsibilities

• Partner in developing region-specific marketing and demand gen plans that support Fluence’s regional sales for energy storage products and services
• Planning and executing marketing tactics and events to create new sales opportunities, accelerate existing sales opportunities, and deepen our brand recognition in the region
• Working with corporate marketing teams and agencies to form and execute integrated campaigns that involve email marketing, thought leadership, events, conferences, paid advertising, and other tactics/channels as needed
• Prioritizing and managing Fluence’s conference activity and sponsorships in the Americas region
• Coordinating with other marketing functions to align campaign activity and event messaging with new product launches, go-to-market priorities, and customer segmentation
• Tracking and reporting on regional marketing budget for events and digital campaigns, and tracking success against annual marketing KPIs within your function