Responsibilities

• Proactively identify new markets and evolving market opportunities for storage applications and provide strategic support to the Sales and Marketing teams to drives sales growth and thought leadership.
• Provide structured and analytically driven strategic analysis of the regional energy storage markets to develop, implement, track and drive regional, customer-segment, and/or application-specific go-to-market plans.
• Lead technoeconomic modeling of existing and new applications of Fluence’s energy storage solutions.
• Engage both analytically and at regulatory and policy level with customers and stakeholders to drive market opening.
• Educate customers and stakeholders on the benefits of energy storage.
• Form and maintain constructive working relationships with electricity industry stakeholders.
• Be an integral part of the regional Growth & Market Development team.
• Create case studies, white papers, webinars, testimonials, photo/video contents, etc.
• Develop clear, concise, and creative copy for blog posts, local trade publications, newsletters, & social/website/digital media.
• Coordinate with key media contacts across local business and trade publications.
• Draft bi-lingual press releases and responsible for the dissemination of the PRs.
• Identify and coordinate external speaking engagements and develop core messages.
• Coordinate conference sponsorships, customer events/roadshows and tradeshows.
• Manage 3rd party public relations and other local marketing consultants.
• Work closely with the local sales team and apply Account-Based Marketing techniques.