Customer Lifecycle Marketing Manager
AffinityPosted February 19, 2025
Location not specified
Not Specified$79,000 - $133,500
Full Time
Job Description
The Customer Lifecycle Marketing Manager is responsible for designing and executing strategies to enhance long-term customer relationships, drive retention, and encourage advocacy through targeted programs and campaigns across the customer journey. This role involves collaboration with various teams to create engaging content and measure the effectiveness of lifecycle marketing initiatives.
Responsibilities
- •Develop and optimize the customer journey
- •Create targeted programs and campaigns for the customer lifecycle
- •Drive customer engagement to increase product adoption
- •Collaborate with Customer Success and Sales teams
- •Create compelling customer content
- •Lead campaigns for upsell opportunities
- •Document customer needs and feedback to influence product strategy
- •Define metrics to track the effectiveness of lifecycle marketing programs
Requirements
- •3 to 5 years of lifecycle or customer marketing experience in a B2B tech environment.
- •Exceptional communication, project management, and content creation abilities.
- •Proficiency in tools like Google suite, Salesforce, Pardot, Gainsight, and Notion.
- •Demonstrated ability to empathize with customers, understand their needs, and build trust.
- •Skilled at analyzing customer data to develop actionable strategies and measure outcomes.
- •Innovative in designing programs that engage and retain customers, with a focus on measurable impact.
- •Proven success working cross-functionally with Sales, Product, and Customer Success teams.
- •Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Benefits
- •Compensation/salary range: 79,000 to 133,500 USD
- •Flexible personal sick days
- •401k plan for retirement
- •Annual budget for education
- •Comprehensive learning and development program
- •Reimbursement for monthly expenses such as Transportation, Home Internet, Meals, and Wellness memberships
- •Virtual team building and socials
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